INDUSTRIAL DESIGN
工业设计

工业设计是一种创造性的活动,是一项专门的服务性工作,对产品的形状、图案与色彩的结合所作出的富有美感并适于工业应用的新设计。为使用者和生产者双方的利益而对产品和产品系列的外形、功能和使用价值进行优选。工业设计是驱动创新、成就商业成功的战略性解决问题的过程,通过创新性的产品、系统、服务和体验创造更美好的生活品质。

Industrial design is a kind of creative activity and a special service work. It is a kind of new design that combines the shape, pattern and color of products and is full of beauty and suitable for industrial application. Optimize the shape, function and use value of products and product series for the benefit of both users and producers. Industrial design is a strategic problem-solving process that drives innovation and achieves business success, and creates better quality of life through innovative products, systems, services and experiences.

DISPLAY PROPS
展示道具

展示道具如今在商业广告展示设计行业中得到广泛的应用,展示道具在设计时不仅突出了产品的优点,而且着重于体现品牌的形象。从空间来看,展示道具用于装饰空间,配合主体空间的搭配和空间意境的营造。从产品来看,展示道具用于衬托产品,搭配灯光营造视觉冲击,突出产品的品牌档次以及方便于顾客挑选。展示道具有展示产品、提升品牌形象、表现产品优点等功能。

Display props are now widely used in commercial advertising. Display props not only highlight the advantages of products, but also focus on the image of the brand. From the space, they are used to decorate the space, cooperate with the collocation of the main space and the creation of space mood. From the product, display props are used to set off products, match with lights to create a visual impact, highlight the brand level and facilitate the selection of customers. Display props have the functions of displaying products, improving brand image, and displaying product advantages.