一代传奇工业设计师迪特·拉姆斯 (Dieter Rams)曾提出广为人知的【好设计的十大原则】，他将自己的设计追求概括为“少，却更好”(Less, but better)。他认为简单才是优秀设计的关键，设计师必须克服追求过多的自我满足感，回应普罗大众基本需求，这才是设计师应有的态度。
Dieter rams, a legendary industrial designer, once put forward the well-known ten principles of good design. He summarized his design pursuit as "less, but better". He believes that simplicity is the key to excellent design. Designers must overcome the pursuit of too much self satisfaction and respond to the basic needs of the general public, which is the attitude that designers should have.
Logo is the symbol of civilization, which refers to the indication of public places. The identification system of a city belongs to the public welfare configuration of a city. It refers to the setting of visual image system in the form of words, graphics and symbols, which can clearly express the content, position, direction, principle and other functions in the city.
Gareth Hague是一位出色的平面设计师。1996年，他与David James一起，在伦敦创立了一家名为alias的设计工作室。之后，他们为PRADA、《AnOther》杂志及2012年伦敦奥运会连续设计的一系列字体，令这家工作室名声鹊起。
Gareth Hague is a great graphic designer. In 1996, together with David James, he founded a design studio called alias in London. After that, they created a series of fonts for Prada, another magazine and London 2012 Olympic Games, which made the studio famous.
PUMA（彪马）为了2014巴西世界杯，委托英国知名设计公司 Everyone Associates 创作了一款限量包装产品：Puma FIFA World Cup 2014 Tricks Collection。这款包装采用发光亚克力材料，印刷颜料也是采用荧光色，吸收光能后能发出很耀眼的色光。
PUMA commissioned the famous British design company everyone associates to create a limited packaging product: Puma FIFA World Cup 2014 tricks collection for the 2014 Brazil World Cup. This package is made of light-emitting acrylic material, and the printing pigment is also made of fluorescent color, which can emit a very dazzling color light after absorbing light energy.
Milton Glaser is recognized as the most important graphic designer in the United States in the past decades. In 2009, he won the "National Art Award" personally presented by the president.
伊玛·布 (Irma Boom) 是一个书籍领域无法绕过的名字！1960年出生的她是当代非常重要的书籍及平面设计创作者。1991年成立 Ilma Baume 工作室，至今创作300多本书籍设计的生涯中，透过书设计呈现反叛的美丽是她广为人知的印象。
Irma Boom is an unavoidable name in the field of books! Born in 1960, she is a very important contemporary book and graphic design creator. ILMA Baume studio was founded in 1991. In her career of creating more than 300 books, she is well known for her rebellious beauty through book design.
AGI is a professional club composed of the world's top graphic designers and graphic artists. In 1951, two graphic artists from Switzerland and three graphic artists from France discussed how to strengthen the professional alliance between the two countries and build a non-profit organization to promote professional exchanges and jointly safeguard interests. Based on this idea, AGI was founded in Paris in 1952.
电通广告（名古屋办公室）与医药公司 Kishokai 合作，创作的 Mother Book 是一本爱心笔记，书籍设计十分有趣，孕妈妈可以在书籍中记录这特殊的9个月，书籍共40页，每页代表一周，随着页面的的翻阅，肚子慢慢的扩大隆起，准妈妈可随意涂写记录怀孕过程中的幸福、担忧及激动。
Mother book is created by telecom advertising (Nagoya Office) in cooperation with kishokai pharmaceutical company which is a love note. The book is very interesting. Pregnant mothers can record this special nine months in the book. There are 40 pages in the book. Each page represents a week. As the page is flipped, the belly expands and bulges slowly. Expectant mothers can scribble and record the happiness, worry and excitement during pregnancy at will.
扎哈·哈迪德建筑事务所设计的 KAPSARC 是一个模块化的结构，可以像细胞一样生长、繁殖，形成一系列类似于水晶形状的建筑群从沙漠中浮现。该建筑群位于沙特阿拉伯首都利雅得，全称为“阿卜杜拉国王石油研究中心”，项目始于2014年首次亮相。
KAPSARC, designed by Zaha Hadid architectural firm is a modular structure, which can grow and reproduce like cells, forming a series of buildings similar to crystal shape emerging from the desert. The complex is located in Riyadh, the capital of Saudi Arabia, and is fully known as "King Abdullah oil research center". The project began its debut in 2014.
Raymond Loewy is one of the most important designers in the United States in the 20th century. He has made remarkable achievements in industrial design, graphic design and corporate brand identity design. He is known as the father of minimalism design and the father of modern industrial design in the United States.